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Great Lakes Automotive Association |
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WWW.GLAUTO.ORG |
616-942-2924 |
P.O. Box 1609, Grand Rapids, MI 49501 |
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Survival of the Fittest The recent
period of economic downturn has been a challenging year for all businesses,
..and none more than the auto industry and the related aftermarket providers
like GLAA member shops. This is a new environment for every business
owner as the pressures mount to reduce costs, maintain a professional and
productive staff and deal with the new challenges and opportunity in the
changing marketplace. Time frames
are accelerating and change seems overwhelming at times. New government
initiatives in healthcare may impact small businesses in ways we've not experienced before. And the move to a
"green" business world likely will bring change to the way we do
business and manage our shops. This "new" business environment and
challenges facing shop owners today, leads the GLAA in a direction to assist
in providing information and ideas that can be used to meet these business
needs accomplish important goals for your business. GLAA is
focused on key many areas of Shop Management... including financial control
and cost savings, exploration of the "new" technologies available
to reach and service current customers, and increased
opportunities for contacting and recruiting new customers to grow your
business, the "greening" of your business and always safety and
loss prevention. GLAA Focus on Key Business
Components
Shop Financial Management
Financial Control and Management
Cost Control and Savings
"New" Technology in an Auto Shop
Web/Email/Cell technology How
to build a website How
to use email Customer
Communication Customers
Service alerts How
to use text messages Gathering
Customer info Phones,
Email, Web Web/Email/Cell
Promotion Low cost web promotions Email Broadcasts Text Bulletins
"Green" Impacts on Shop Procedures and Practices The New
World of Healthcare and What it Means Safety Practices
and Tips for lss prevention The continuation of outstanding management
and safety performance of GLAA member shops is what contributes to our record
of excellent dividend performance over the years. As we go forward together the prospects are favorable
for continued dividends and we urge you to recommend the program to other
strong shop owners you know so they can save on their insurance costs and
enjoy the great specialized coverage offered by State Auto. See Complete News Great
Lakes Automotive Association
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